Advisor Edge: Find your brand of excellence

Voiceover:
Advisers think about what makes your practice successful today? What will it take to keep that going a decade from now or even two? You need an edge, a way to create your ideal practice, grow your business, and serve your clients in the best way possible. After supporting advisors like you for nearly a century, we understand how the industry evolves and your needs change. We've put that insight into MFS advisor edge, our value add programs for advisors. With MFS advisor edge, you'll get actionable ideas to use immediately and resources that help you find your brand of excellence. Think about it. How could you bring your practice closer to your vision of ideal? Is it about more efficiency, stronger teams, better service? We've got resources for that and more.

Doug Orton:
Since every advisor has a slightly different version of what their ideal practice is. We have a variety of ways to help you create your ideal practice, and the first is how do you make your team more efficient so that you have the capacity for growth.

Jenine Garrelick:

We can help you take a look at your existing team's behavior and motivating values to see and make sure that you are connecting with clients and prospects in the manner that makes sense.

 

Doug Orton:

We also have the unique traits of world-class advisors, which is those quick hits. What are some of the very tactical things that teams have done to improve how they interact with their clients and how they interact with each other?

 

Jenine Garrelick:

The other program that we have is called creating a platinum practice and this allows you to operate your team in a more efficient manner,

 

Doug Orton: which is really about the team dynamic, how people work together and it focuses on the best practices of the best teams.

 

Voiceover:
What about ramping up your growth? Are you trying to target certain markets, get more and better referrals? We can help there too.

Doug Orton:
When you think about growing your business, there's two sides of it. One is how do I identify new high net worth prospects or prospects that meet my ideal client model? How do I find them? How do I make contact with them and how do I convert them to be clients? That's traditionally what we think of as growth and we've got a ton of strategies that we think can help you there. The other side of it is how do I retain the business that I already have because while we talk about growth, what we're really looking for is net growth. How do I get my growth number higher than my asset loss number, so I'm really growing the practice.

 

Jenine Garrelick:

Let me share with you three of our most popular programs. The first goes after what is majority of the population and that's women.

Doug Orton:

Our Winning with Women program I think is the best in the industry about how to better serve this very important segment and how to grow your practice.

 

Jenine Garrelick:
The second is our family wealth program because we know that every day there are millions of dollars being transferred to the next generation.

Doug Orton:
What I hear from a lot of advisors is the hardest part of adding new high net worth clients is finding new high net worth prospects. The family wealth conversation done the right way. You can figure out which of the heirs has potential, not just for the asset retention but to grow your practice now.

Jenine Garrelick:
And last is our smart referral program because we also know the best referrals that you can add to your existing practice are those that mimic your top clients.

 

Doug Orton:
Our smart referral program, it's somewhat referrals, it's somewhat niche marketing, but it's a very defined process to have an ideal client build the program for you to duplicate themselves.

Voiceover:
Finally, how can you better serve the clients you already have, whether you want to help simplify their finances or be the go to for their toughest questions? We've got you covered.

Jenine Garrelick:
We feel that financial advisors are a life advisor and when it comes to their clients, everybody goes through a journey, whether it's sending their children to college, whether it's caring for their parents or saving for their retirement. We have programs that can follow all of your clients through that financial journey of life. We have programs like heritage planning and heritage planning was the original value add program that entered our industry 20 years ago. It takes you through all life events that a client can experience.

Doug Orton:
So whether they're deciding what nursing home their mom might need to go into, how to help their recent college grad find a job or how they can navigate a job change. Heritage planning has resources that can help you help your clients make better decisions.

Jenine Garrelick:
The other thing we offer is our social security program. It's a suite of resources that you can use with your clients because when it comes to the retirement journey, we know that social security is a key piece to it.

Doug Orton:
Any time we go through a period of volatility, clients change from a long-term focus to a short-term focus. And we know that short-term ism is one of the biggest threats to your client's long-term success. So, we've developed resources to help you frame the volatility discussion, to get them out of the short-term noise and back focused on their long-term goals, the things that they can control and you can control to make them more successful.

 

Voiceover:
So how do we do all that for you? By creating resources based on real experiences of top advisors. Our business development consultants are in the field talking to advisors about their needs, learning what makes them successful, and figuring out strategies to help them break through plateaus. How will MFS advisor edge help you achieve your brand of excellence?

The views expressed are those of the speaker and are subject to change at any time. These views are for informational purposes only and should not be relied upon as a recommendation to purchase any security or as a solicitation or investment advice from the Advisor.

MFS Fund Distributors, Inc., Member SIPC, Boston MA

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